The 2025 Subaru Love Promise Customer and Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our customers, our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Customer and Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.
How is Barstow Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
Potsdam Humane Society
Love Promise Stories from Barstow Subaru
Subaru and Barstow Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Barstow Subaru Teams Up to Support Local Community - Karen D
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Potsdam, this is a harsh reality. Helping others strengthens communities, which is why Barstow Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Barstow Subaru have helped nearly 900,000 children and adults in urgent need. On 01/13/2025, Barstow Subaru donated 120 shoes/socks to St. Lawrence County Community Development Program. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Barstow Motors gives with a 'Heart" - Barbara A
It has been a pleasure for St. Lawrence County Community Development Program to be chosen to take part in the Subaru Loves to Help and Barstow Motors event for a second year. New shoes and socks were donated to our Head Start and Neighborhood Center programs to provide new, comfortable foot attire to families that participate in our programs. The Head Start children were measured for their foot size and provided a new pair of sneakers to take home. They were so excited to parade around in their new shoes, stating that they could run faster, dance better, all thanks to their new shoes. The children and their families appreciate this wonderful gift and want to thank everyone at Subaru and Barstow Motors for their generous donation. One location let the children decide what was the best way to say thank you. They decided that making a heart out of shoes would show how much they appreciate this donation. Thank you, Barstow Motors, for including us in your event for a second year.
Norfolk-Norwood Minor Hockey Association - Kailey H
A huge thank you to Barstow Subaru for their generous donation to Norfolk-Norwood Minor Hockey Association! Your support helps our players thrive on and off of the ice. We're so lucky to have community partners like you cheering us on!
Another Successful Partnership Between Barstow Subaru and Potsdam Humane Society - Sadie M - Sadie M
Barstow Subaru has been a huge community supporter of the Potsdam Humane Society for years. With programs such as the annual Share the Love event and the October 2024 Subaru Loves Pets Month, Barstow Subaru has impacted the lives of hundreds of pets at our shelter and their families. Adopted during Subaru Loves Pets month this year was Sasha, a German Shepherd mix who spent several weeks evading our Animal Control Officers’ attempts to catch her and bring her to safety earlier this year. Sasha finally arrived to the Potsdam Humane Society in April as a stray, but struggled to find a home for several months as she was shy and very high energy. The Subaru event drove additional traffic to both our physical location and our website which contributed to Sasha’s eventual adoption. Sasha’s patient adopters visited the shelter for multiple meet and greets to allow her time to get to know them and develop trust. Once Sasha came out of her shell, we felt safe sending her on her way to her new “furever” home. Sasha’s new dad, Taylor, wrote us on Facebook after she settled into her new home, “She is a perfect dog, I got really lucky.” Community partnerships like the one between Barstow Subaru and the Potsdam Humane Society allow us new ways to connect the community members with our adoptable pets to make adoptions like Sasha’s possible. Thank you- Sadie
William M. AAK Ski Club, Potsdam Middle School - William M
The AAK Ski Club is lucky to be the recipient of another year of donations from Barstow Subaru. The AAK Ski Club at Potsdam's Middle School is a school based group that emphasizes getting kids outside, physically active, and engaged in the activities our unique region has to offer. We firmly believe kids are able to thrive when they have opportunities to enjoy meaningful experiences in their surrounding communities with friends. The Potsdam community has an especially prominent poverty rate which makes the donations of Barstow Subaru especially impactful. While we call ourselves a ski club, students experience far more than trips to the mountain. Last year students took part in: *5th-8th graders took 5 trips to Titus for the Saturday Night learn to ski program *7th & 8th graders went to Gore Mountain & Mr. Mikes in Lake Placid *5th-8th graders did a Spring trip to Experience Outdoors in Lake Placid and went to Mr. Mikes Pizza for a lunch *5th-8th graders worked hours at the Ski Club Summer Festival Dunk Tank Fundraiser Without the generosity of Barstow Subaru these activities would simply not be possible. Thank you! -AAK Ski Club
Barstow Subaru Supports STEM Education in 2024 - Robert D
The team at Barstow Subaru has once again helped shape the STEM (Science, Technology, Engineering and Math) education of hundreds of college engineering students from North Carolina to Quebec. John and Anne have been instrumental in their support of the most unique engineering design competition to come to Northern New York involving 10 Universities. Teams are challenged to design and fabricate an all-terrain vehicle from scratch and bring their project to Parishville, NY at Clarkson Seven Springs to test their designs in 4 racing events. The hands-on education that students receive by doing this is invaluable in preparing them for the workforce and Barstow Subaru plays a major role in making that happen. Thanks so much to John and Anne for their support of this great event!
Barstow Subaru Supports 4H Campers - Rena C
Barstow Subaru has so generously donated to the Lawrence Avenue Elementary School 4H Scholarship Fund for the past several years. Sponsoring a full scholarship each year has allowed one of our Potsdam District students the opportunity to attend this overnight camping facility for one week. At Camp Overlook in Owls Head, NY, students engage in a variety of activities that foster physical and social skills as well as developing leadership and character qualities. After returning from this experience, these students have shown evidence of increased self esteem and confidence in their daily lives We thank Barstow Subaru for their continued support and commitment to investing in the positive growth of our community’s youth. Sincerely, Rena Caruso Natalie Fiacco Emily McCabe Carrie Livernois
Happy Feet - Barbara A
St. Lawrence County Community Development Program Inc. was happy to be considered by and to receive the sneakers and sox from Subaru to take part in the Subaru Loves to Help program Children’s shoes and socks were given to children through our Neighborhood Centers and Head Start program during classroom activities as well as home visits. One of our Head Start centers shared how excited the children were to receive new shoes and started tracing the shoes on paper, calling them Happy Feet. Children who returned this programming this year pointed out that they were still wearing their ‘school shoes’. Many of the families stated how grateful they were to receive them as their children were growing out of their current footwear and a thank you banner was created by the children, staff and family members to show their appreciation of this gift. Attached are photos of 2 children receiving and putting the shoes on. We are thankful to Subaru for including our organization in a wonderful event.
Support From Local Car Dealer - Margaret P
Barstow Subaru has been so supportive of our little pantry for the past few years. They thought of us during Subaru Loves to Help donating socks to the pantry. They have also supported us with donations and food items. Our pantry serves the local community which is outside of Potsdam and every other larger town in northern NY. We don't typically get such support from many businesses. The local folks continue to bring in items for those less fortunate. We experienced a higher volume of families during and after the pandemic that needed assistance. Little things like socks, food, donations make a very big impact for our pantry, and we are thankful for Barstow Subaru's generosity. We never knew car dealerships thought about pantry's and those in need, but Subaru has changed that. We are grateful. Thank you, Barstow Subaru.
Barstow Subaru Supports STEM Education - Robert D
Barstow Subaru once again supports the STEM (Science, Technology, Engineering and Mathematics) education of hundreds of engineering students from the Northeast US and Canada. The Barstow family continues to support "OktoBAJAFest" which is an independent engineering showcase that brings college students to nearby Colton, NY for a weekend of engineering design presentations followed by series of "Baja" racing events. Teams compete head to head for top honors in 4 categories. The end result is to prepare engineering students for the workforce with this great hands-on experience. Thanks so much for your support John and Anne!
